Author: Nebojša
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Founder Chaos is Real If you’re a founder, you already know: You didn’t just sign up to build a product. You accidentally became Head of Design, VP of Content, CMO, Customer Support, and probably Night Janitor too. Suddenly, marketing becomes this blurry mess of half-finished landing pages, DIY logos, inconsistent emails, and a social media…

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How FixingKosovo Used Strategy and Storytelling to Reclaim the Narrative Design isn’t neutral. It never has been. In high-stakes, activist work, your brand either tells the truth or becomes part of the silence. For FixingKosovo, a platform created to defend and uplift local fixers in journalism wronged by global media, getting the design right wasn’t…

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E-commerce UX Design for a Billion-Dollar Platform When you’re processing $1M+ per day, every design decision matters. Minor inconsistencies ripple into real losses. High stakes require airtight systems. At The Home Depot of Canada, we led the creation of a robust design system built to support millions of users, thousands of promos, and a retail…

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Designing a Scalable Workforce Platform for the Global Gig Economy What does it take to run a real-time platform for thousands of gig workers and the companies hiring them? That’s the challenge we tackled with Gig Marketplace—a global ecosystem where workers find jobs, get paid, and stay organized, while companies forecast demand, hire at scale,…



