How FixingKosovo Used Strategy and Storytelling to Reclaim the Narrative
Design isn’t neutral. It never has been.
In high-stakes, activist work, your brand either tells the truth or becomes part of the silence. For FixingKosovo, a platform created to defend and uplift local fixers in journalism wronged by global media, getting the design right wasn’t about “looking good.”
It was about fighting back. Visually, strategically, and humanely.
The Fixer Story
In post-war Kosovo, fixers are the local journalists and researchers who risk their safety to help international reporters cover the story. For decades, they’ve been under-credited, underpaid, and in some cases, smeared by the very outlets they supported.
Fixing Kosovo was born to change that.
We partnered with the team to shape a brand that could carry real weight:
A visual identity that felt urgent but not sensational
A website designed to feel like a newspaper and built for ongoing, narrative-led publishing
Custom illustrations based on original photography that kept the story theirs, not abstract
From Launch to Legacy
The platform didn’t launch quietly, and that was the point.
- A trilingual email campaign filled a real-world gallery with attendees
- A digital-first brand expanded into an in-person photo and poster exhibition
- A planned comic-style series will carry the mission into new formats
- Feedback from the community was immediate, positive, and energizing
This wasn’t just a website. It was a message strategically crafted to be heard.
Why We Do This Work
Design matters more when the stakes are high.
When the story’s been twisted. When the people involved have been silenced. When the world needs to care—but hasn’t yet.
At VLAH, we believe in design that takes a stand. That adds clarity, not polish. That tells the whole story, even when it hurts.
Ready to fight for something real?
Let’s make sure your message can’t be ignored.